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Designing anticipatory experiences in the retail of tomorrow
My Master Thesis in Interaction Design & Technologies was conducted in collaboration with Polestar Performance and Chalmers University of Technology in the spring of 2019.
What aspects are important for the anticipatory user experience of tomorrow?
The goal of my master thesis was to identify patterns by which the anticipatory user experiences of automotive showrooms can be designed to suit the customer and enhance their overall experience. The specific focus was on electric performance cars with the goal of creating a better understanding of how customers’ view these products and the related anticipatory experience today. By doing so, the aim was to compile a toolkit to help designing interactions and experiences in automotive showrooms.
You can read the thesis paper by clicking the button below.
The key stakeholder of this project is Volvo cars’ Polestar, a digital and electric performance brand working towards the automotive industry of tomorrow. In late 2019, the brand is to launch their showroom environment called Polestar Space that people will be able to visit as a part of their anticipatory experience. Opportunities will be given for customer to get to know the digital brand in person, see the cars and talk to brand representatives. These experiences are what have been the foundation of our master thesis.
POLESTAR
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